Friday, November 27, 2009

Victoria's Secret target audience: Three-year-old Boys?

My wife gets the Victoria's Secret catalogue, and as the holiday season approaches, one seems to come weekly. I usually wait for the kids to go to bed before I take a glance. You know, getting gift ideas for Jen. They have great sweaters and pants. Anyway, one afternoon Jen came and got me. "Come look at your son," she said. I went around the corner and watched my three-year-old boy, intently focused on the almost naked models, carefully turning the pages and saying, "This one wants to kiss me. And this one wants to kiss me."

The next day I was sitting on the couch looking through the magazine. This time, I actually was looking at the sweaters for Christmas presents. Not joking. Anyway, Marcus came up and sat next to me. I turned the page and there were two models in swimsuits, and one model in a bikini with her arms crossed over her breasts. Marcus looked and said, "I like the one without the bra, Daddy." I almost forgot myself and said something like, "Ya, me too," and then my senses came to me. I'm sitting with my three-year-old, checking out beautiful women and commenting on them...

I quickly closed the magazine and said, "Um...okay son, why don't you go play upstairs with your sister." All I could think at that moment was, I'm going to have to have 'The Talk' with this boy before he goes into 1st grade!

2 comments:

  1. Omg - awesome story Brad! Yeah just wait until Junior High and High School and the topics of discussion just get more and more graphic!

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